Sony’s advertising strategy for Amazing Spider-Man (ASM 2) and now Amazing Spider-Man 2 (ASM 2) has been to saturate all potential media with Spider-Man content. Granted, that’s pretty much just what all blockbusters do now, but Sony seems far more aggressive than most, specifically in the amount of footage they’ve put out there in the lead-up to the film’s release and number of media outlets they’ve made their producers/directors/stars available to for interviews. The result is that for a movie which has been out less than a week in the U.S. and China, the two leading global markets for film, and less than a month everywhere else we already know a fair deal of behind the scenes trivia and insights into what did and did not make it into the finished film.
So, here are 13 things we’ve learned about The Amazing Spider-Man 2:
1. Gwen’s “I’m choosing to put myself in…
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